Amazing bounce in RCB’s brand value (photo-PTI)
Rcb brand value: After winning the IPL, Royal Challengers Bangalore has now also secured the number 1 position in the brand vanity. Mumbai Indians and Chennai Super Kings have also lagged behind RCB. The big thing is that Preity Zinta’s team PBKS has got great success. Houlhan Loki, Ink. According to the 2025 IPL brand valuation study, the first time RCB brand value has increased from US $ 227 million to $ 269 million in terms of Brand Value. That is, the brand value of RCB has now reached Rs 2304 crore.
Punjab Kings benefit number 1
Punjab Kings may not become an IPL champion, but the brand value of this team has increased the most. According to the report of Houlhan Loki, Punjab Kings have increased the brand price by 39.6%. This is followed by Lucknow Super Giants, whose brand value has increased by more than 34%.
What about Mumbai Indians and Chennai Super Kings?
Mumbai Indians have finished second in this brand value. The value of this franchise, who finished fourth last year, has increased from US $ 204 million to US $ 242 million i.e. 2074 crores. On the other hand, Chennai Super Kings have slipped to third place, with a slight increase from US $ 231 million to US $ 235 million i.e. 1979.
1.58 lakh crore IPL
The market value of the Indian Premier League has also increased tremendously. The IPL has now increased by 12.9% to US $ 18.5 billion. Meaning the market value of IPL has crossed 1.58 lakh crores. The stand-alone brand value of the IPL has increased by 13.8% to US $ 3.9 billion compared to last year. It is clear that the IPL dominance is intact in the cricket world and in the coming times, it is expected to increase further.
